Healthcare Benchmarking Analytics

Win business. Widen your competitive moat.

All the key drivers and percentiles in one page.

Month-to-Month. No contracts.

   See what you’ve been missing

High Achiever Results

“The platform provides on-the-fly analysis which is clutch for everything from new client acquisition to expediting the decision-making process. Hands down it is the highest ROI tool at our disposal.”

Derek Winn, Chief Growth Officer

BenefitsPRO Magazine’s 2020 Broker of the Year

“The Olavi Group’s benchmarking is SO much more than benchmarking, it is an ANALYTICS tool that allows us to properly counsel our clients.”

John Millen, CEO

“The benchmarking data and visuals have given me a competitive advantage that is two fold: first to guide my clients to better plan design/value, and second, to insulate my book business which I have diligently worked to build.”

Michael Juergens, Employee Benefits Consultant

Run scenarios. Save time. Set targets by percentiles for key drivers and variables: premiums, employee payroll contributions, and actuarial values. Unlimited. Useful for clients and prospects. An easy ROI hurdle.


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Employer Case Study: Simple Inc.

Goal: offer competitive benefits to attract and retain talent.


– Simple employees pay $500 per year via payroll for single coverage (86th percentile) and have silver plus health plan benefits, at the bottom 26% relative to their peer group

– A lower deductible or out-of-pocket maximum are two ways to increase the plan value; net employee payroll contributions for single coverage are very competitive, over $700 below the median, and lower than 86% of other firms.

– Contributions to premiums are a key part of benchmarking that is often omitted. The tool allows you to quickly model in one page to set percentile or dollar targets, aid in client renews, give key insights for HR managers, and more.

– Save and share a quick snapshot of only what is most relevant

Simple Inc.

Broker Case Study: Value Advisors, LLC

Goal: Quantify the top-tier results delivered by Value Advisors

– Value Advisors’ small to medium-sized clients have an average annual single premium of $6,000, less expensive than 82% of similar firms, all while offering more competitive benefits.

– 82nd percentile premiums ($6,000) and 54th percentile plan values (80% metal level) equal (1-.82)*(1-.54), a top 10% result, or better than 90% of comparison firms.

– Employee contributions to premiums via payroll are also a critical piece to benchmark and compare against since everyone, healthy or sick, pay premiums. $1,800 on average for single coverage is at the 26th percentile, or less competitive than 74% of firms.

– Save and share a snapshot of book-of-business highlights, points of value, and relative rankings.

Value Advisors LLC

Benchmarking Analytics Pricing

Unlimited. Scalable. Data include 2,500+ firms. Model the key drivers in under 2 minutes, in dollars and percentiles, for clients and prospects. All in one page.

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Frequent questions and answers

The Kaiser Family Foundation Employer Benefits survey underlying data, trended from 2020, with 2021 data + proprietary employer data.

The version and most recent effective date are always listed below the percentile gauges.

Once per year for Kaiser data; employer data is loaded periodically. Latest version is effective July 2022.

Plan value approximates actuarial value, or, on average, the percentage of in-network claims paid by insurance. Values range between 60% to over 90% and are often referred to by metal levels. Bronze is 60%, Silver 70%, Gold 80%, and Platinum 90% +/- 2%. Healthier people will have lower claims and pay a greater percentage, while those with higher claims will pay a lower percentage of the value.

A multiple regression model run using over 100 distinct plan designs and the output actuarial value from the CMS actuarial value calculator–it was found that ~85% of the actuarial value of a plan is determined by 3 factors: deductible, coinsurance, and out-of-pocket maximum. Actual results are within 1-2% for most plan structures. 

Plan value, actuarial value, or metal value, under the “summary of benefits” area is an absolute number, and an estimate of what percentage of claims the plan pays on average. 90% is a Platinum level benefit; Gold 80%, Silver 70%, and Bronze 60%, +/- two to three %.

The plan value gauge below the chart on the right is a value relative to the cohort selected, the percentile ranking. For example, 58% in percentile ranking means the firm or group in question has a more generous plan design than 58% of comparison firms. 

An atypical plan design like $0 deductible and $7,000 out-of-pocket max may have a skewed plan value number. If you use outlier values like $15,000 deductibles you will not get an error. Results should end up being between 60-90% for virtually all comparable plans. 

The ranges in the charts are the dollar values that reflect the middle 50% (the interquartile range, or the 25th to 75th percentiles) as well as the top and bottom 10%. If you hover you’ll over each chart you’ll see dollars and percentiles as well as the comparison firm in question. 

The color-coded gauges reflect the percentile ranking of the modeled firm relative to the cohort selected. Green means the top third most attractive (most competitive) or 67th to 100th percentiles; yellow is the middle third or 34th to 66th percentile; and red means the one-third least competitive or 0 to 33rd percentile. 

Rankings are mutually exclusive. For example: a firm with a 50th percentile premium and 50th percentile plan design ranking can be viewed as a top quartile or higher outcome when you combine the two. 50% times 50% is 25%.

The data for individual firms reflect the average numbers if there are multiple plans–so if half the employees are enrolled in a $1,000 deductible plan and half are in a $3,000 deductible plan, the number represented for comparison purposes in the charts is $2,000. Firms typically offer 1-3 plans to their employees. Future versions of the tool may have a breakdown by plan types and/or metal levels.

Single coverage is the most common type of coverage used when running the benchmarking exercise. Family deductibles and OOP max are most often 2x single. Future versions may be updated to include family-specific values for inputs. The gauges that show ranking by percentiles are accurate, however. 

Yes, it reflects an aggregate deductible, which is the case for 90% of plans. 

Any firm contributions to HSAs or similar accounts, for modeling, should be netted out of what an employee pays via payroll “Net annual employee payroll.” For example, if an employee with single coverage pays $2,000 per year for health insurance coverage (or $83 per pay period), but is given $500 in HSA contributions from the firm, the net amount to input would be $1,500. Employee contributions to HSA accounts should not be used in the modeling exercise as no net dollars are impacted.

There is clustering around certain attributes, such as coinsurance. Many plans have 20% coinsurance.

Some healthcare plans have a mix of copays and coinsurance. A plan with a $25 office visit copay is approximately a 20% copay given typical charges. If there are scenarios where office visits are free and hospitalizations are 20%, you can use 20% as the coinsurance or 15-19%, since the bulk of actuarial value hinges on higher dollar categories 

The four regions used in the tool are West, South, Midwest, and Northeast, and are based on the BLS classifications of regions.

Not really. While the tool will work in mobile, it is cleanest and easiest to use for desktop.