The best companies lean towards the subtle and simple. Nike says to "Just Do It", not that their shoes will help you on your "journeys" or that they'll lower your cholesterol. Apple had the "Think different" campaign. Now the iPhone X welcomes you to: " ...
Shopping for medical care, like reducing food waste, or the adage that half of advertising is wastedeven more than 50% is probably wasted due to high abandonment rates and manipulation. See Facebook example of not counting ad views of under 3 seconds., is ...
I have a case study of a perfect stock trade where I made 3x my money in three years. It had it all: Mr. Market offered a discount relative to growth and earnings power. I had an analytical edge, plus the temperament of a monk. It was also a micro-cap com ...
When buying anything, whether it's a company choosing a vendor, a suburban soccer mom considering solar panels on a home, investing in stocks, or as a CEO considering an acquisition, the big and easy decisions are what you should focus on, not the slick p ...
If gym memberships are a waste of wellness dollars (see Rand Study and IL Wellness study) , why not give a smaller after-tax amount for people to spend on what they want. One idea is equipment. Give employees $150 to buy running shoes, ski poles, ...
