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Lessons From The Original Trader Joe

For decades the educated, well-traveled, and underpaidThe OG Joe's view have sought refuge in a place with exotic names, cheap and good wine, and easy-to-make orange chicken. For fans, Trader Joe's (TJ's) needs no intro. It's part wine store, part health food store (health food meaning food grown with as few chemicals as possible, natural). A seeming contradiction but those people are basically on the same taste radar, the same cultural attitudes.  Joe Coulombe, the talented and personable ...